Bosch product launch
Let’s keep it real. We rarely find ourselves admiring the looks of our gas boiler or heating pump. But who says that a heating solution needs to be something you wish to put away? Or something devoid of design aesthetics and attention to detail? Not Bosch. With the launch of the new product line Smart.Design. Bosch is encouraging homeowners to welcome their gas boilers or heat pumps into the core of their homes, where they belong. Refined. Obviously.
Primetime identified the name of the product line, planned a communications strategy, produced films, advertising, a website, content for social media, print materials for contractors and developed the PR strategy.