Product exposure and PRA brand must be built in the mind of the consumer.
The story behind a product determines to a larger and larger extent whether the consumer wishes to buy it. The story behind a product is best created by means of editorial publicity because a third party, the journalist, has chosen to write about the company or the product. Readers find articles more reliable and objective than advertisements. This is why PR is an effective supplement to traditional advertising in connection with introduction and re-introduction of products.
PrimeTime Kommunikation offers
· Qualification of a story’s potential
· Strategic story angling to create media interest
· Creation of press releases with photographs
· Submission of press releases to all relevant media
· Gathering and analysis of press coverage
· Statistical reporting of media coverage
 | 
